OptiLedge Adds J.R. Russo as Sales Director

ATLANTA — OptiLogistics, Inc., marketer of the innovative OptiLedge unit-load shipping system, has named Joseph R. (JR) Russo, Jr. sales director for the company’s worldwide business development program with responsibility to develop a sales organization and create demand for the unique OptiLedge system. In his new position, Russo will be based in Orlando, FL, and will report to OptiLogistics President and CEO, Ed Fuller,

Russo was most recently a Director of IBC Business for Shoeller Arca Systems, with responsibility for developing and implementing sales processes, sales forecasting, ROI and cost comparison financial modeling in the Americas. Prior to joining Shoeller Arca Systems, Russo was Sales Director, USA and Latin America, IBC Business for CHEP. He also served as Manager of Sales and Marketing at Milan Box Corporation and worked in the Folding Carton Division at Federal Paperboard Company. Russo studied Accounting and Finance at Cerritos College in Cerritos, CA.

“The OptiLedge System is a unique unit load solution that includes the OptiLedge, an L-- shaped unit-load transport device, machinery for assembling unit-loads and the technology for the efficient transport of unitized product,”
Fuller noted.

“We greatly expect JR’s relevant background and valuable network of industry relationships to assist in the implementation of our go-to-market strategy. We are confident he will quickly become a valuable asset,” Fuller said.

About OptiLogistics, Inc.
OptiLogistics, Inc. is the marketer of the OptiLedge unit load shipping system which is designed for use in a variety of industries including furniture, home improvement, consumer and business electronics, appliances and a wide range of other consumer and industrial product markets. The OptiLedge solution is comprised of unit load devices and systems for efficient unitization that facilitates transport and storage to significantly reduce cost and waste throughout the supply chain. OptiLogistics, Inc. is a wholly owned subsidiary of Inter IKEA Systems Holding B.V. in The Netherlands, which is the mother company of Inter IKEA Systems B.V., owner and franchiser of the IKEA concept worldwide. Additional information is available at www.optilogistics.com.