Outdoor Cap Deploys Optiledge for Shipments to Major Retailer

BENTONVILLE, AR -- Outdoor Cap, a leading maker of full twill and half mesh headgear for sporting and hunting activities, is partnering with OptiLogistics, Inc., marketer of the innovative OptiLedge transport packaging solution, to ship its product display bins to Cabela’s and Wal-Mart. WSP, Inc., Rogers, AR, is supporting the joint effort by building the displays and attaching OptiLedges to each unit for improved shipping efficiency and other benefits. The first shipments of the displays are being sent to retailers in mid July.

Outdoor Cap previously used custom-made 4’ by 2’ wooden pallets that were typically discarded after one use. In addition to the cost of disposal shouldered by the retailer and the environmental impact, the prior system required extra space in all phases of the supply chain to store the pallets. “The OptiLedge solution is more efficient for our trading partners, our supply partners and for us as a company. We expect to see a more productive flow of our product through to retail and that should lead to improved in-stock positions and higher sales, as well as reduce the environmental footprint of the process,” said Mike Ober, National Sales Manager for Wal-Mart at Outdoor Cap. Retailers, shippers and packaging specialists all value the OptiLedge solution, which features the OptiLedge, a unique “L”-shaped unit load platform alternative, machines for manufacturing the OptiLedge; machines for assembling unit-loads and the technology for the efficient handling, transport and storage of unitized product. “Among the primary benefits that we see in the OptiLedge system are a reduction in the amount of storage space we need in our facility and a marked improvement in transportation efficiencies. The OptiLedge is also more employee friendly than other transport platforms we use,” said David C. Kinney, President of WSP. The OptiLedge team is working with Outdoor Cap and WSP to make sure the delivery of the display bins is optimized. This includes using packaging experts to engineer the assembly and transportation process from the Outdoor Cap facilities through WSP and on to the retailers. “We are committed to supporting vendors and their support companies like Outdoor Cap and WSP with the best services and the highest quality products. We are also committed to working with retailers to ensure the OptiLedge solution provides them with the transport tools they need,” said Edward Fuller, President and CEO of OptiLogistics. “The use of the OptiLedge by Outdoor Cap to transport displays to Cabela’s and Wal-Mart marks an important development in the acceptance of our solution in the North American marketplace. As cost savings and productivity improvements from these initial shipments are proven, we anticipate continued growth in the use of the OptiLedge by suppliers both here and abroad.” About Outdoor Cap Outdoor Cap, Bentonville, AR, sells a full range of screen-print and embroidery sport head gear.

The company began with two employees and is now 250 team members strong. In addition to its headquarters in Bentonville, Outdoor Cap has distribution locations in Dallas, TX and in Ontario, CA. Additional information is available at http://www.outdoorcap.com. About Cabela’s Incorporated Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB VISA credit card, which serves as its primary customer loyalty rewards program. About WSP, Inc. WSP Inc., Rogers, Arkansas, provides display and distribution services to leading consumer goods vendors. Specialties include Corrugate POP Displays, Permanent Store Displays & Fixtures, Full & Half Pallet, Pallet Displays, PDQs, Sidekicks, UV Clamshell Sealing, Shrink Wrapping, Flat Bed Die Cutting, Labeling, Barcode Generation and Printing, Warehousing and Distribution, Store Return Processing and Replenishment Services.

The company offers free design, free conceptual drawings, and short lead times in an effort to ensure project success. Additional information is available at http://www.wsp-inc.com/. About OptiLogistics, Inc. OptiLogistics, Inc. is a marketer of the OptiLedge unit load shipping system applicable in a variety of industries including furniture, home improvement, consumer and business electronics, appliances and a wide range of other consumer and industrial product markets. The OptiLedge solution is comprised of unit load devices and systems for efficient unitization that facilitates transport and storage to significantly reduce cost and waste throughout the supply chain. OptiLogistics, Inc. is a wholly owned subsidiary of Inter IKEA Systems Holding B.V. in The Netherlands, which is the mother company of Inter IKEA Systems B.V., owner and franchiser of the IKEA concept worldwide.

Media Contact:
Jeff Lamb
OptiLogistics
214.597.5042
jeff.lamb@optilogistics.com